Privacy
Privacy Statement for HumanBalance.ai
Effective Date: [23-6-2026]
At HumanBalance.ai (the “Website”), we prioritise your privacy and are committed to protecting your personal information. This Privacy Statement explains how we collect, use, share, and safeguard your information when you use our services, particularly in relation to computer vision, data collection, media pose estimation, human digital signatures, and exercise provision.
1. Information We Collect
We collect various types of information depending on how you use our Website and services:
-Personal Information: This may include your name, email address, and other identifiers that can directly or indirectly identify you when you create an account or otherwise interact with us.
-Device Information: Information about the device you use to access our services, including device type, operating system, browser type, and other technical information.
- Media Data: If you utilise features that involve media capture (e.g., images or videos for pose estimation), we specifically collect and process this data to provide tailored exercise guidance.
- Pose Estimation Data: We use advanced computer vision algorithms to analyse the captured media and estimate your body's pose and movements.
- Wellbeing Information: Subject to your consent, we may record data related to your exercise activities, biometric data, fitness levels, and health and wellbing metrics.
2. Purpose of Data Collection
We collect information primarily for the following purposes:
- To Provide Services: To enable media pose estimation, facilitate exercise recommendations, and enhance your overall experience on our Website and through the product and services we offer.
- To Improve Our Services: We analyse usage patterns and preferences to develop and enhance our offerings.
- To Communicate: We may use your contact information to send you updates, newsletters, and information related to your account and our services upon your approval.
- To Ensure Security: To protect our services and users from fraudulent activities and mitigate risk.
- To train AI on Biometric data studies upon consent.
3. Legal Basis for Processing Personal Data
Under the General Data Protection Regulation (GDPR), we will only process your personal data when we have a legal basis to do so, including:
- Your consent (e.g., to collect and process health and wellbeing-related data).
- The necessity of processing for the performance of a contract (e.g., to provide our services).
- Compliance with legal obligations.
- The legitimate interests pursued by HumanBalance.ai or a third party, provided that your interests or fundamental rights do not override those interests.
4. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including any legal, accounting, or reporting requirements. Specific retention periods will vary based on the type of information being processed and the purposes outlined above.
5. Sharing Your Information
We do not sell your personal data. We may share your information in the following situations:
- With Service Providers: We may engage third-party vendors to perform services on our behalf, such as analytics and cloud storage, who will process your data in accordance with our instructions.
- For Legal Reasons: We may disclose your information if required to do so by law, in response to legal proceedings, or to protect the rights and safety of HumanBalance.ai, our users, or others.
- In Business Transfers: If we undergo a merger, acquisition, or any form of sale of some or all of our assets, your personal information may be included in the assets transferred.
6. Your Rights
Under the GDPR, you have certain rights regarding your personal data:
- The right to access - You have the right to request copies of your personal information.
- The right to rectification- You have the right to request that we correct any information you believe is inaccurate or incomplete.
- The right to erasure- You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing - You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to data portability - You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
- The right to withdraw consent - If we process your data based on your consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact details provided below.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet, or method of electronic storage is completely secure.
8. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to enhance your experience and analyze our traffic. You can control which cookies are set by adjusting your browser settings. For more detailed information about the cookies we use and your choices regarding them, please refer to our Cookie Policy.
9. Changes to This Privacy Statement
We may update this Privacy Statement from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by posting a prominent notice on our Website or through other communication methods. We encourage you to periodically review this Privacy Statement for the latest information on our privacy practices. Your continued use of our services after we post changes will constitute your acceptance of those changes.
10. Third-Party Links
Our Website may contain links to external websites that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policies of any linked websites you visit.
11. Children’s Privacy
Our services are not directed to individuals under the age of 16 unless we have special consent for special projects under controlled environments. We do not knowingly collect personal data from children under 16. If we become aware that we have inadvertently collected such data, we will take steps to delete it as soon as possible. If you believe we have collected data from a child under 16, please contact us using the information below.
12. Contact Information
If you have any questions, concerns, or complaints regarding this Privacy Statement or our privacy practices, please reach out to us at:
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Email: rob@humanbalance.ai
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Address: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
We will respond to your inquiries in a timely manner and endeavor to provide you with the information you need regarding your personal data.
13. Complaints
If you believe that your privacy rights have been violated, you have the right to lodge a complaint with a data protection authority in your jurisdiction. For residents of the European Union, you may contact the supervisory authority in the Member State where you reside.